MCDONALD’s | BIG TASTY

McDonald’s staple makes a grand return

McDonald's kicked off 2024 bringing back the widely-adored Big Tasty, alongside an exciting new flavour.

Coinciding with Valentine's Day, punny headlines were crafted as passionate love letters to the burger itself.

To amplify the campaign's message, I introduced a new brand font with romantic flourishes, inspired by handwriting.

Deliverables included press ads, billboards, kiosks and social media.

Disciplines: Design | Art Direction | Typography