Britvic | Drink Different

Drink Different with Britvic’s no sugar drinks

With the sugar levy imminent, Britvic wanted to get customers to ‘Drink Different’ by choosing their sugar-free drinks.

The brief was to create a visual that promoted all of their seven drinks. The biggest obstacle was adhering to all of the brands guidelines. The shards allowed each brand to sit in harmony with one another.

Deliverables included 6 sheets, 48 sheets, POS, shelf barkers and a store takeover of WHSmith at Waterloo Station.

Disciplines: Design | Art Direction