Domino's PIZZA | MENU

Introducing Domino’s premium ‘Italiano’ range

Domino’s wanted to introduce their new Italiano range in their quarterly menu design.

The brief was loose but key words included ‘rustic’, ‘artisan’ and ‘farmers market’. They also wanted to promote the fresh ingredients that are used too.

Visually combining slate, ingredients and chalk typography together resulted in a great execution.

The art direction inspired the voucher page and side dish menu too.

Disciplines: Design | Art Direction | Retouch