TIKTOK | ‘A-Z of TIKTOK’

TikTok unveils brand campaign as it pushes further into education

TikTok unveiled its first ever brand campaign dedicated solely to educational content in app. The ‘A-Z of TikTok’ campaign comes as TikTok reports there have been over 36 billion views of educational content in app and over 800 new education creators, partners and institutions, onboarded since the #LearnonTikTok programme was announced in June 2020.

The ‘A-Z of TikTok’ brand campaign celebrates the diversity and creativity of educational content and creators on TikTok. The campaign ran for four weeks across TV and iconic outdoor locations across the country.

Rich Waterworth, General Manager of TikTok UK, said: “TikTok is no longer a platform you go to just for entertainment, it’s a place to learn something new, acquire new skills, be inspired to do something you’ve never done before or connect with others over a new interest. Our new ‘A-Z of TikTok’ brand campaign is a celebration of the breath of creative and entertaining educational content that’s unique to TikTok.”

Disciplines: Design | Art Direction